The internet is a vast world of all encompassing elements that must be maintained and upgraded all of the time.
This is quite a daunting task when your day-to-day business does not center around Facebook, Search Engine Optimization, Website Security, and Google Advertising. Planetguide will help you maintain and improve your online presence.
How Planetguides monthly retainer works:
PlanetGuide will work with you to develop the best combination of online resources to reach your customers.
Services Offered:
Website Software Maintenance & Security:
Website Hosting Environment:
We will host your website(s) on a Server designed to enhance website speed, security, and backups. Some of the security monitors include: Pre-PHP upgrade monitor, Pre-plugin upgrade monitor, Postbackup monitor, and Malware monitor. The server is setup with an infrastructure that will make weekly and monthly backups. The server is also optimized for speed with Site-wide cacheing, Delayed image loading, Image compression and PHP 7.
Weekly Website Updates:
Websites are designed using software that are constantly evolving to address security problems, user expectations, and new online protocols.
A website will not upgrade the software automatically. The software, plugins and patches must be maintained not only to ensure the integrity of the website’s design, but also for the more important issue of security.
SSL Certificate:
SSL certificates are small data files that digitally bind a cryptographic key to an organization’s details.
Google Pay-Per-Click Advertising
Google Pay-Per-Click is the most effective online advertising tool to reach costumers through text ads, display ads, and video ads.
Google advertising campaigns are constructed from the keywords that potential customer’s typically search when researching a particular product or service with the goal of leading potential costumers to your online website’s front door. The campaigns are customized and evolve based upon the Google algorithms, customers’ changing interests, and on the online budget. We will work together to determine your goals and objects surrounding your campaign and determine the best keywords to focus on. You will receive quarterly reports for review. (There will be an additional Google Budget allocated and paid directly to Google by the client.)
Content Development
Content Development is process of researching, writing, gathering, organizing, and editing information for publication on websites.
A major component of the content development is a unique blog on the website, but can also include photography, videography, new and updated written copy, and even 360 degree photography.
Search Engine Optimization
Search Engine Optimization is the methodology of strategies, techniques, and tactics used to increase the amount of visitors to a website by obtaining a high ranking placement in the search results page of a search engine including Google, Bing, Yahoo, and other search engines.
In order to maximize the number of visitors to your website, the SEO must be maintained, changed, and upgraded on a regular basis.
Social Media Marketing
Social Media Marketing is the process of gaining website traffic or attention through social media site usage and public interaction. Our social media marketing program centers on creating unique and relevant content that resonates with your consumers utilizing Facebook, Google+, Pinterest, Instagram, YouTube, and Others as needed. We will work together to determine which ones are most valuable to you.
There are many benefits to this form of advertising but some of the most important include:
- Improved social signals (which are a factor in the search ranking algorithm), Company branding
- Improved brand awareness, Word-of-mouth advertising, Increased customer loyalty and trust
- Improved audience reach and influence