Buried in the Search Engines? Have you ever searched for your own website in the search engines?
Your website should be the number one search result when you type in your business name and city. If it’s not, that’s your first indication that you have a problem.
In addition, if you have a physical location or a defined service area, your business should show up in the map results. If you search for your specific service/type of business plus your geo-location, your website should show up. Example: “roofers in champaign, il” If prospective customers can’t find your website, it’s not benefiting you.
We consider how search engines work, what people search for and the actual terms people type into search engines to help optimize your web site.
- Attract more customers
- Advertise locally or globally
- Reach the right people at the right time
Create your ad
Start by writing an ad that tells people what you offer. Next, choose the search terms that will make your ad show in the Google results. Finally, set a daily budget. Now your ad is ready to go live.
People see your ad on Google
If the words people type in Google match your keywords, your ad can appear above or next to the search results.
Get more customers
They click your ad and go to your website or call you directly. Best of all, you only pay when they do.
Marketing solutions for businesses.
Improve performance across your sites, apps, and offline marketing. Google’s analytics solutions can help you turn customer insights into action for your business.
According to 2011 Pew Research data, nearly 80% of American adults are online and nearly 60% of them use social networking sites.
More Americans get their news via the Internet than from newspapers or radio, as well as three-fourths who say they get news from e-mail or social media sites updates, according to a report published by CNN. The survey suggests that Facebook and Twitter make news a more participatory experience than before as people share news articles and comment on other people’s posts. According to CNN, in 2010 75% of people got their news forwarded through e-mail or social media posts, whereas 37% of people shared a news item via Facebook or Twitter.