Facebook: Working To Get Things Back To Normal As Quickly As Possible

Social Media is great free advertising, but don’t put all of your efforts into something you will never own. If you are using Facebook to promote your business on days the social media network is down or battling issues you loose an advertising tool. You do not have any control over these platforms. However, you can own and control your own website (unless you are using a Wix site or proprietary platform). Think of it almost like renting an apartment. You would never want to invest too much in upgrades for an apartment you will never own. But, your house is a different story. Upgrades to your own house become an investment that improve the value of your home. Your website is something you have full control over and the more you invest, the more effective it will become. You decide in which direction you want to go with it and you can change it anytime you want. Just like with a house you own, you can make modifications according to your taste. Social media platforms have requirements you have to adhere to for certain advertising purposes. So don’t invest in something that you can’t control and that could vanish any day- get your own website and take control of your advertising strategy.