Google+ Ain’t There No More, What Does That Mean For You
Social Media keeps disappearing. Do you still remember MySpace, Friendster or Peachand? Now, Google+ has become the latest victim of a changing social media landscape As we reported in October, Google is shutting down its social media platform Google+. Google+, which was originally designed to compete with Facebook, had a low usage and engagement. According to Google, 90 percent of Google+ user sessions were less than five seconds. The decision to shut down the platform was made after the internet giant admitted that a major glitch at Google+ may have left the accounts of up to 500,000 users potentially exposed.
What Does That Mean For You
If you were one of the few people who actually used Google+, you will have until April 2nd to download and save photos and videos from your Google+ account. After that date Google will start deleting your content. The company says videos backed up in Google Photos will not be deleted.
Protect Yourself From A Changing Social Media World
Social Media is great free advertising, but don’t put all of your efforts into something you will never own. Just like Google+, any social media platform can disappear, or simply fall out of favor like MySpace did. You do not have any control over these platforms. However, you can own and control your own website (unless you are using a Wix site or proprietary platform). Think of it almost like renting an apartment. You would never want to invest too much in upgrades for an apartment you will never own. But, your house is a different story. Upgrades to your own house become an investment that improve the value of your home. Your website is something you have full control over and the more you invest, the more effective it will become. You decide in which direction you want to go with it and you can change it anytime you want. Just like with a house you own, you can make modifications according to your taste. Social media platforms have requirements you have to adhere to for certain advertising purposes. So don’t invest in something that you can’t control and that could vanish any day- get your own website and take control of your advertising strategy.