While social media can be a great tool to get a message out, it also has the potential to be a huge waste of time. According to one study, about two thirds of employees in the U.S. check social media while at work.
Constant changes the social media platforms are performing including site and privacy law changes, can make it difficult for business owners to keep up with various sites. This leads to another problem, as social media is constantly changing consumers expect the content on social media sites to constantly changed as well.
With so many people now using social media it can become difficult for businesses and corporations to get “through the clutter”.
Some Social media sites’ advertising practices may constitute an invasion of privacy.